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Colgate launches toothpaste that ‘says’ when the teeth are thoroughly washed
Colgate launched a new toothpaste that is intended to guide consumers to indicate when the teeth are well brushed – Colgate Total Effects Visible.
According to the brand, this new toothpaste is a response to oral hygiene habits of most people. “In general, people do not brush their teeth during the time recommended by dentists / hygienists (2 minutes).”
Thus, the new folder brand teeth change color during brushing in order to “ensure the complete protection of the entire mouth for 12 hours.”
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